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    VAYESHEV: MAKING AN IMPRESSION

    Parashat Vayeshev tells
    the story of Yosef, who
    was sold as a slave by his
    brothers, and brought
    down to Egypt. He
    became the slave of an
    Egyptian nobleman named Potifar, and
    within a very short period of time, Potifar
    entrusted Yosef with his entire estate. It
    didn’t take long for Potifar to feel he could
    trust Yosef, and he placed Yosef in charge of
    everything. He quite literally gave Yosef the
    keys to his house.

    How did that happen? Yosef was a 17-year-
    old kid from a different country. How did he

    earn Potifar’s trust so quickly?
    The Torah says, Potifar saw that Hashem
    was with Yosef. The Ketav Sofer explains
    this to mean that Potifar saw that Yosef
    answered to a higher authority, and so he
    rose above the normal lures and temptations
    that people generally have.
    One of Yosef’s greatest qualities was his
    poise, his consistency. No matter what
    happened to him, he was not fazed. Because
    of his belief in Hashem, he was not fazed or
    broken by anything. He didn’t lose his

    composure, and he didn’t lose his
    integrity. This was the impression that Yosef
    made. And so Potifar recognized right away
    that he can fully trust Yosef. He realized that
    Yosef was going to do the right thing and act
    the right way under all conditions and all
    circumstances.
    We make an impression on others when
    we’re consistent, when we’re not rattled or
    shaken by difficult situations, and when we
    remain loyal to our principles even when
    we’re challenged. We make an impression
    when we are consistently true to our values
    everywhere – at home, in shul, in the office,
    on vacation, on the road, and when we shop.
    The story is told of an observant Jewish
    woman who needed to undergo serious
    surgery on her scalp. When she arrived at
    the hospital for the operation, she was
    reminded that she needed to wash her hair
    with a special shampoo before the
    surgery. The surgery could not be performed
    without her first washing with this shampoo
    – but the woman had forgotten to wash
    before coming to the hospital.
    The nurse told her that there was a
    pharmacy nearby where she might be able to

    buy the shampoo. If she could go and buy it,
    the nurse said, then they could perform the
    surgery that day, but if not, she would have
    to wait another two months, which could be
    dangerous, given her condition.
    The woman raced to the pharmacy – only
    to find the staff closing the door. She pleaded
    with them to let her in so she could buy the
    shampoo, explaining the gravity of the
    situation. The cash registers were already
    closed, but the cashier who was locking up
    agreed to let the woman take the shampoo.
    “If you can, send your husband to pay for it
    tomorrow,” the employee said. “If not, I’ll
    take it off my salary.”
    The woman thanked her profusely, bought
    the shampoo, and had the operation.
    The next day, her husband came to the
    pharmacy. He found the cashier he needed
    to speak to, and explained that he was the
    husband of the woman who was there the
    previous night to buy the special shampoo.
    He said he had come to pay.
    The cashier called out to her coworker
    across the room, “Hey Jack, you owe me
    $50!”

    Jack came and saw what happened. The
    cashier explained to the husband that Jack
    had bet $50 that the woman’s husband
    would not come to pay for the shampoo.
    “Wait, it’s not fair,” Jack said, pointing to
    the visibly Orthodox Jewish man by the
    counter. “If I had known that this woman
    was one of these people, I would never have
    made the bet.”
    Just like Yosef earned Potifar’s trust, so do
    we earn the trust of the people around us
    when we make it clear that we answer to
    Hashem, that we are guided in every area of
    life by higher values and ideals.