01 Feb 2017 Super Bowl Commercials
The Super Bowl’s commercials have become nearly as big a draw as the game itself. According to Prosper Insights and Analytics, 17.7% of adults say that advertisements are the most important part of the event. The TV broadcast presents a golden opportunity for marketers to reach more than a hundred million Americans (114 million tuned in last year), and such an opportunity does not come cheap.
According to Variety, Fox is charging marketers anywhere between $5 million and $5.5 million for a 30-second ad this year.
What Brands are Advertising in Super Bowl LI?
Wix
Intel
Skittles
Snickers
Busch
Bud Light
Michelob Ultra
Budweiser
Hyundai
T-Mobile
Sprint
Tide
Pepsi’s LifeWTR
Avocados from Mexico
WeatherTech
Kia
Lexus
Mercedes-Benz
Bai
GNC
Persil
TurboTax
Audi
Honda
Buick
Febreze
Mr. Clean
Fiji Water
Ford
Construction Supplies Company Buys 90-Second Super Bowl Spot
Yellow Tail Wine
McDonald’s
Top Games
It’s a 10 Haircare
And now for the bad news…
The following brands will not be
buying ad time in Super Bowl LI.
Doritos
Toyota
BMW
Heinz
Butterfinger
Taco Bell
Mini USA
SunTrust.