Have Questions or Comments?
Leave us some feedback and we'll reply back!

    Your Name (required)

    Your Email (required)

    Phone Number)

    In Reference to

    Your Message



    The Farmer

    A Texas farmer

    was touring

    England. He

    happened to

    meet an English

    farmer and asked him, “What

    size farm do you have?”

    The Englishman proudly announced,

    “Thirty-five acres!”

    “Thirty-five acres?” the Texan

    scoffed. “Why I can get in my

    truck at 8:00 AM and start driving

    and at noon, I am still on my farm.

    I can eat lunch and start driving

    again and at 5:00 PM I am still on

    my farm.

    “Ah, yes,” the Englishman nodded

    in understanding. “I had a

    truck like that once.”

    The Party

    In the opening of the story of

    the book of Esther, the Persian

    Emperor, King Achashverosh,

    throws a massive feast to celebrate

    his consolidation of power on

    the Persian throne. It is a lavish,

    completely over-the-top party, a

    drunken, decadent bacchanal that

    lasts for a full 180 days.

    And then, when the 180 days are

    over, he throws yet another feast,

    lasting seven days. The celebrations

    continue for 187 days, nonstop!

    It seems strange. Although the

    only aspect of the party of any obvious

    relevance to the plot of the

    Purim story is that the King has

    his wife killed for not entertaining

    his drunken guests, the Megillah

    provides us with verse after verse

    of vivid description of the party


    We learn of the setting of the

    party, the guests, the vessels and

    utensils used, and the materials

    and fabrics used to dress up the


    There were hangings of white,

    fine cotton, and turquoise wool,

    held with cords of fine linen and

    purple wool, upon silver rods and

    marble pillars; the couches of gold

    and silver were on a pavement of

    variegated marble.

    And they gave them to drink in

    golden vessels, and the vessels differed

    from one another, and royal

    wine was plentiful according to

    the bounty of the king.

    Why does the book of Esther feel

    the need to familiarize us with all

    the opulence of Achashverosh’s

    banquet? Do I really have to know

    how many fabrics were used at the

    feast and what was their type? Do

    I really have to know the types of

    goblets used? How does that help

    me understand the story?

    Rarely do the Torah and the

    Tanach give vivid descriptions

    of events unless it is important

    to grasp the story. The Torah is

    not a classic history novel; it is,

    as its name indicates, a book of

    lessons and teachings. It wants

    us to learn something. Why on

    earth would the king’s notorious

    decadence be relevant to us?

    In a Purim address, on Purim

    1973, the Lubavitcher Rebbe

    suggested a beautiful explanation.

    All In

    The message of the Megillah

    is a simple one, though in a way

    surprising. When King Achashverosh

    throws a party, he knows

    he must go all in. Not for him

    was a mere hundred-day feast,

    or goblets from silver instead of

    gold. He makes a serious party

    and throws everything he has at

    his disposal at the party.

    This king will not settle for

    mediocrity or even normal standards

    of a feast. He will not just

    get away with doing a fine job.

    If he can do it over the top, he

    will have it just that way! If he

    can drink for 187 days, so be it.

    If he can give his people a memory

    of a lifetime, this is what he

    will do. No less.

    Now, as the Talmud states, this

    king was a fool. He wasted his

    money and creativity on a foolish

    endeavor. Achashverosh’s

    motives in throwing his bash were

    far from holy. But the Torah is telling

    us the story, the Rebbe suggested,

    to teach us an invaluable lesson.

    Even this paranoid, foolish king

    understood that in life you got to

    give it all you got! You ought not to

    live a life of “quiet desperation.” Do

    not settle for smallness. You got to

    suck the marrow out of life. Carpe

    Diem! Life calls on us to live it to

    the fullest.

    If even the Persian dictator understood

    this, how much more do we—

    G-d’s people—need to understand

    this! Do not settle for smallness.

    Give life all you got. Utilize every

    potential, every resource, every opportunity,

    every faculty, and every

    talent. Do not squander a moment,

    and do not squander any aspect of

    your soul.

    Show up to life and to love with

    every fiber of your being. Hold

    nothing back. Dance to the end of

    love. Celebrate to the heavens. Flex

    all your spiritual, physical, and emotional

    muscles—let your infinite

    light radiate and inspire every person

    you encounter.

    Don’t be stingy with your love and

    passion. Be who G-d meant you to

    be and you will set the world on fire.

    If someone is blessed with the ability

    to write, continued the Rebbe,

    then he or she must find a way to use

    that to change the world for the better.

    If you can raise 18 million dollars

    a year for Jewish education, do

    not be content with 17 million. Do

    not let fear or too much logic stifle

    you. Aim for the top. Do not make

    your target close and easy just to

    avoid fear and shame.

    The days of an impersonal, restrictive

    Judaism must remain behind

    us. The Torah wants our youths,

    and each of us, to develop wings—

    wings that will propel them upward

    to reach their maximum potentials

    and change the world!